Danny Bogen started during my final year at university in Philadelphia.

It began as a small side project. I would find and source pieces that I considered unique and offer them to my classmates at prices that felt reasonable.

I kept noticing the same problem: a lot of fashion felt generic, while finding something with more character often meant spending more, which was a real constraint for many of my peers who, like me, were on a student budget.

Soon enough, I started receiving orders from customers outside the university.

That idea eventually became Danny Bogen: distinctive, wearable pieces that are easy to bring into everyday life.